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Growth

Every company has a growth system.

The critical question is:

Does your growth system deliver the results you want?

2 out of 3 companies in Switzerland lose revenue, margin, and enterprise value every year - not for lack of demand, but because their growth has no system.

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PROFITABLEGROWTH Group | AI-Native

Built by Eric Krapf. 25 years of growth leadership in national and international technology companies. Focused on AI and scalable growth systems since 2016. Knows what works. Led growth and transformation programs at TCS, Atos, Wipro, Quest Global, aspaara. Executive MBA, University of Zurich. Power Messaging Trainer, lecturer at ZHAW, mentor at UZH. Former elite athlete, World Cup snowboard racer.
Focused on action and impact. Valuable for employees, leaders, and owners.

Result

Your growth is the result of your system.

Not your salespeople. Not your CRM. Not your AI. Not your campaigns. Not your positioning. Your system determines your result.
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Chance

Most growth systems came about by chance.

Not planned, but grown piece by piece over time. Every decision made sense. Yet the system as a whole emerged by chance.

How well does it work as a whole?

Hand-drawn illustration: many tools, little system, energy lost at every interface
Cost

It costs more than most companies realize.

Longer sales cycles
Lost opportunities
Lost revenue
Inaccurate forecasts
Shrinking margin
High management overhead
Frustrated employees
Dependence on chance
AI: added cost, little impact

Standing still costs

CHF 500'000
in lost revenue every quarter
CHF 100'000
in lost EBIT every quarter
CHF 150'000
additional EBIT loss from inefficiencies
Total CHF 0 M in revenue and 0k in EBIT - every year.
Based on: a company with CHF 20M revenue, 20% EBIT margin, 10% below growth potential.

Every quarter without an integrated growth system widens the gap to your competitors.

Assessment

Be honest - how well does your growth system really work?

Does this sound familiar?

Customers decide later.
Sales cycles are getting longer.
Competitors are driving prices down.
Success often depends on chance.
Revenue is increasingly hard to predict.
Your CRM is full of data - but insights and priorities are missing.
AI is changing both buying and selling.
More activity no longer automatically means more revenue.
You invest in CRM, AI, salespeople, campaigns - the impact fades.
You think: there must be more possible here.

If two or more of these sound familiar, now is the time to act.

«When profitable growth doesn't work, the whole company suffers.»
Eric Krapf, Founder PROFITABLEGROWTH Group
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AI

Artificial intelligence keeps widening the gap.

«With AI, you become slow - faster.»

A well-functioning growth system gets better, faster.

A poorly functioning one gets worse, faster.

The window of opportunity is closing faster than ever.

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«Until now, technology was always operational. Over the last 10 years, something decisive has changed: technology is now strategic.»
Peter Voser, Chairman ABB Ltd · UZH Alumni Lunch, June 4, 2026
Architects

That's why we build growth systems -
AI-native.

Not an LLM. Not CRM. Not campaigns. Not isolated workshops. Not standalone AI projects.

Growth doesn't come from more activity - it comes from a self-reinforcing system.

Your integrated growth system for profitable growth.

Every success reinforces the next.

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Circular diagram: self-reinforcing growth system with the stages Mission, Positioning, Ideal Customer, Messaging, Pipeline, Close, Deliver, Increase Value, Expand, Referrals, Learn, Strengthen Strengths
System

In 4 steps - built in about 90 days, measurable results.

An integrated growth system for profitable growth.

01

Diagnose

Gain analysis & clarity

02

Design

Develop your custom system

03

Implement

Set up, train, and integrate the system

04

Grow

Measure, optimize, and scale

Your growth becomes: predictable, repeatable, profitable.

Results

Typical improvements at Swiss B2B companies.

+30-40%
Pipeline quality
More good opportunities
30%
Shorter sales cycles
Faster closes
+15-20%
Conversion rate
More deals won
25%
Fewer workdays lost
Focus instead of idle time
100%
KPIs defined & automated
Full transparency
AI-native
Handles 2/3 of admin work
More time for customers

Sources: measurements, interviews, workshops, and analyses at 35 Swiss B2B companies; McKinsey, State of AI in Sales 2025; Forrester's B2B SAL, Q1 2026.

Your Path

Steps to your growth.

  1. 1EntryAssessment, Discovery Session, Workshop, or Academy
  2. 2DesignDevelop your custom system
  3. 3ImplementationSet up, train, and integrate the system
  4. 4GrowthMeasure, optimize, and scale

PG Academy

Trainings & workshops for your team.

Hands-on formats that feed directly into your growth system.

  • 01 ICP and messaging: alignment workshop
  • 02 AI in sales: what works, where the limits are
  • 03 Sales training: on the job
  • 04 Deal coaching: win your most important deal
  • 05 The 4 Ws in every deal
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Your Growth

Let's talk about your growth system.

Start Assessment 5 minutes · free
Discovery Session 45 minutes · free